Yes, Giada, It Really is Pronounced “ON-deev”

You say “N-dive”, I say “On-deev”. Is there a difference?

Actually, there is.

Although they are both members of the chicory family, they are different. Take a look at this lovely collection of chicory family members, and you’ll see what I mean.


the different types of endive

CURLY ENDIVE = “N-DIVE” = LOVES THE LIGHT
When you say “N-dive” you are referring to curly endive. Grown outdoors, this type of endive is the wild member of the family, with curly, deeply-indented disheveled leaves. A tamer looking version is called escarole.  Frisee is a smaller headed variety with fine leaves and a semi-blanched center. In some parts of the U.S., it’s called chicory.

BELGIAN ENDIVE = “ON-DEEV” = FRIEND OF THE DARK
So what is endive (ON-deev)? Most often referred to as Belgian endive, it could be called the elegant member of the chicory family, with its tightly packed leaves and smooth, elongated shape. Unlike curly endive or other chicories, its final growth takes place in the dark, contributing to its white or blanched color.

We’re on a mission to let everyone know about ON-deev. Even pros like Giada De Laurentiis mix up these two members of the chicory family from time to time. Now that you are “in the know”, make sure to ask for it by name (ON-deev)!

CALIFORNIA ENDIVE = DELICIOUS + HEALTHY

Endive is one of the most versatile and delicious vegetables in the world. Maybe that’s why it’s called “white gold” in Belgium. Now you can purchase Belgian-style endive grown in the  U.S.A. by Discover Endive. For more information on California (Belgian-style) Endive, visit Discover Endive.

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