California Endive Will Be At the PMA Conference and Expo

Author: Kara Mae Adamo.

On July 29th-31st, California Endive will be participating at the 30th annual Produce Marketing Association Conference & Exposition in Monterey, California.

Set against the backdrop of Monterey’s picturesque coastline, the expo will be celebrating the last three decades’ success as one of the leading Foodservice events in the country. PMA President & CEO, Bryan Silbermann, will deliver a keynote speech on the current trends seen in the foodservice and produce industries.

At the event, participants will have the opportunity to network with foodservice distributors, wholesalers, chefs, menu developers, restaurant owners & operators, brokers, consultants, processors, grower-shippers, packers, industry product/service providers and the trade press while learning to build brand awareness with PMA’s Business Development team.

Attendees are invited to enjoy live chef demonstrations of cutting-edge culinary innovations featuring California Endive in the exciting 2011 “Best of Flavor” competition.
At the competition, chefs will be demonstrating how you can enhance the flavors of different types of produce to create a livelier, tastier experience!

A number of philanthropic events will be held throughout the weekend, including a charitable 5K race and golf tournament.

We encourage you by our booth and learn all about California Endive’s extensive health benefits while enjoying delicious samples prepared by our chefs. Discover the wonderfully whimsical taste of crisp California Endive and learn how it can be incorporated into fresh salads, hors d’oeuvres and entrées.

The event will be taking place on July 29th through July 31st atin Monterey, CA.
For more information, visit

Follow this link to see the full-color brochure on the event:
For more information about California Endive, please visit

California Endive
15 Poppy House Road
Rio Vista, California 94571
Phone 707-374-2111
Fax 707-374-2063


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